ABSOLUT LTD EDITION
BRIEF: The Consumer launch of ABSOLUT LTD Edition, bring the campaign mannifesto “Make the Present Exceptional” to life for the Consumer
EVENT: Taking over normal environments: an old eastend warehouse, a disused 80's office space...a deserted gallery and an empty retail unit… Guests walked through in small groups and were split up to view and experience the installations on their own...be it an artist working on a portrait, an interactive video wall, a light installation, a speed dining experience, a glass instrument, being chased by their own reflections, Ping Pong on mass, Wallking in the rain indoors or simply being papped! The ABSOLUT LTD addition was bought to life for the consumer.
In collaboration with Mark Lawson Bell Studio