ABSOLUT BLANK @ THE BOILER HOUSE

BRIEF: To bring the ABSOLUT BLANK campaign to life for an internal global audience and inspire them and show them how to launch the campaign to the consumers in their own Territories.

VENUE: The Boiler House - Old Truman Brewery

EVENT: Helen worked with the design team to build the iconic Absolut Bottle with capacity for 120 people, on entrance the initial space was a white blank canvas ‘Intrigue’ here the guests were shown the advertising campaign for the first time, they then made their way into the second space ‘Exposure’ here through ariel shots "the reveal" the guests were actually inside the bottle - thus being the creativity of ABSOLUT BLANK… Jag Skills, Illuminata, Freerunners and Make Up Artists transformed the space and the guests throughout the night

In collaboration with Mark Lawson Bell Studio