BENEFIT - DINE IN THE SKY
BRIEF: Product launch for Benefits new Air Patrol BB eye cream
VENUE: Events In The Sky
EVENT: Benefit renowned for their iconic cosmetics always stand out from the crowd, and what better way to launch their new Air Patrol BB eye cream with EnviroDefence Complex than to take it 30 meters in the air.
Twenty two members of the press arrived in central London where they entered the departures lounge, a kitsch vintage military style marquee for refreshing super-food smoothies before boarding the Benefit beauty flight. Strapped in they they enjoyed a choice of culinary delights including seared tuna with quail eggs, crunchy Asian vegetable rolls, crostini with ricotta and smoked salmon,