SUGARPOVA CANDY LOUNGE WIMBLEDON POP UP SHOP
BRIEF: Create Maria Sharapova's first Sugarpova Candy Lounge, a Pop up Shop where visitors and fans can come relax, have fun and enjoy their favourite Sugarpova candy.
VENUE: 89 High Street, Wimbledon
EVENT: Maria Sharapova's first ever Sugarpova Candy Lounge Pop Up Shop in Wimbledon Village ran from the Monday before the Wimbledon Championships began until the tournament ended 3 weeks later. Alongside Sugarpova Candy trees and merchandise the team were on hand to help everyone find their favourite candy while the Juice Club served specially created Sugarpova candy inspired drinks. Once everyone was enjoying their candy and juice they could relax in the lounge and then go have fun with the candy-themed props in the Say Fromage Photo Booth, which generated fantastic social media interaction with the #PovaPopUp hashtag.
Press coverage included features in The Telegraph, Daily Mail, Glamour, Metro, Sunday Express and Fashion Foie Gras.